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NKY Has New Sunday Newspaper, Perspective

BY TOM MITSOFF

COVINGTON — The inaugural issue of The Sunday Challenger, a new Sunday newspaper devoted to in-depth coverage of Northern Kentucky people and issues from cover to cover, was delivered to more than 60,000 Northern Kentucky homes today.

The Sunday Challenger is designed as a Sunday newsweekly magazine in the format of a newspaper, providing both in-depth reporting on key issues and summaries of key stories and events from the previous week. Emphasis will be on detailed reporting, making The Sunday Challenger not only an interesting Sunday read, but a publication readers will want to hold on to and read during the course of the week.

Challenger Communications, LLC, based in Covington, publishes The Sunday Challenger.

As a result of conversations with Boone, Campbell and Kenton County residents — both in group discussions and a telephone poll — Challenger Communications learned that this thriving community just south of the Ohio River believes it isn't getting the media attention it deserves.

A poll of 800 NKY newspaper readers conducted in March confirms those sentiments: a majority says they are either only "somewhat satisfied" or "not satisfied" with the way existing newspapers cover news and issues in Northern Kentucky. Few readers say they feel well-informed about key issues, and even fewer rate current newspaper reporting about NKY as "deep and probing."

Northern Kentuckians have told Challenger Communications that a newspaper about NKY will help give the region a sense of pride, accomplishment, and identity. They hope it will get the attention of political and business leaders on the other side of the river, as well as of decision makers in Frankfort.

With these findings confirming suspicions they already held, Northern Kentucky entrepreneurs William P. Butler and Donald J. Then moved ahead with their plans to create a Sunday newspaper to serve the tri-county Northern Kentucky region unlike any other.

"We will provide perspective on Northern Kentucky life," said Then, CEO of Challenger Communications and publisher of The Sunday Challenger. "We will tell our readers what is great about Northern Kentucky, and we'll tell them what isn't so good. As we say in our mission statement, we want to illuminate a pathway to the future greatness of Northern Kentucky.

"We will be Northern Kentucky's trusted source for news that's accurate and fair," Then continued. "People will come to know that it is our standard operating procedure to be as thorough and as fair as is journalistically possible."

The Sunday Challenger is home-delivered free to more than 60,000 Boone, Campbell and Kenton county residences late Saturday and early Sunday. It is also available free in bright red racks positioned around the Northern Kentucky area, and at Remke Markets, Biggs in Florence, and at selected United Dairy Farmers, Skyline Chili, Frisch's, Bob Evans, Waffle House and Kroger locations.

We would like to know your thoughts about your new Northern Kentucky Sunday newsmagazine. Please e-mail us with any comments or questions at feedback@challengernky.com. Or call us at 859-491-6150 Monday through Friday, or 513-768-3033 on Saturdays and Sundays. (The weekend number is also active Monday on the Independence Day holiday.)

This news story was published July 4, 2004, in The Sunday Challenger, serving Northern Kentucky, USA.