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Inaugural Edition Well Received

BY TOM MITSOFF

COVINGTON Public reaction to last Sunday's inaugural edition of The Sunday Challenger was overwhelmingly positive, according to Publisher Donald J. Then.

"The launch went reasonably well," Then said, referring to the 32-page newspaper which was delivered free to more than 60,000 Northern Kentucky homes last weekend. "We have received a lot of outstanding feedback from the citizens of Northern Kentucky, wishing us well and saying that The Sunday Challenger is exactly what Northern Kentucky needs.

"They appreciate that someone is taking a look at Northern Kentucky from an array of different perspectives," Then said.

The Sunday Challenger caught the eye of Rodger Roeser, vice president of Justice and Young Public Relations in Cincinnati.

"Imagine my surprise on Sunday when I picked up a copy of the Challenger. What a marvelous publication," he wrote in an e-mail. "KUDOS!! As a PR & Ad exec AND a resident of Burlington, it was a nice read and I look forward to receiving it."

Then said some of the public feedback was criticism on how the paper can be improved.

"We welcome all comments and take them all seriously," Then said. "Our goal is to never give up on improving this newspaper."

The publisher commented that 97 percent of the feedback received was positive.

"We are going to continue to refine the distribution of the paper," Then said. "We heard from many people who want to receive it."

The Sunday Challenger is delivered free of charge to more than 60,000 homes in Boone, Campbell and Kenton counties. An additional 5,000 copies are available in free news racks positioned in Covington and Newport. Rack locations will expand into other NKY communities in the very near future, according to Challenger circulation consultant Tim Yost.

He commented that interest in the inaugural publication in Covington and Newport was brisk, with racks there having to be restocked after the initial drops. Then said the paper's ultimate circulation goal is to reach more than 100,000 in weekly distribution.

The Sunday Challenger is published by Challenger Communications, LLC, of Covington.

This news story was published July 11, 2004, in The Sunday Challenger, serving Northern Kentucky.

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